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Request a New University Logo
Before requesting a new logo, it can be helpful to understand the University’s Visual Identity Architecture and the University Marks that are already available.
Core Identity: Logos & Logotypes
The University overall is represented by a set of Core Identity Logos & Logotypes that are available for University faculty, staff, and delegates to use for official University communications as long as they adhere to the guidelines established in the Sacramento State Identity Style Guide.
Formal Stacked Logotype (Formal Voice)
The University’s Official Seal is used selectively, and is reserved for events like Commencement and official communications from the University’s President. It is available by request only.
Primary Logos (Standard Voice)
Nickname Logo (Casual Voice)
Identity Extensions: Integrated Logos & Logotypes
Identity extensions, units or programs that directly support the University's primary function, can use Integrated Logos & Logotypes in place of core identity marks, if desired.
Identity extensions include administrative units, colleges, departments, programs, centers, initiatives, projects, and others. The integrated logos and logotypes include the unit name combined with a primary University logo or formal logotype.
Integrated Logos & Logotypes for the University’s primary administrative units and eight colleges are available for download and must be used in accordance with the guidelines established in the Sacramento State Identity Style Guide.
To see the additional integrated logo variations available, visit Logos & Logotypes in the Brand Toolkit. Scroll down for Integrated Logos and Logotypes.
Because of the many options and variations for integrated logos, they are created by request only. University Marketing is the only unit authorized to create
integrated logos.
To request a new integrated logo
Creation of new integrated logos are on hold until Spring 2025. Due to demand and limited resources, new versions of integrated logos cannot be created at this time. The use of new modified logo lockup options is recommended for both swag and collateral. See examples below. Existing integrated logos and logotypes that have not been retired may continue to be used.
Email universitymarketing@csus.edu with questions about integrated logos and logotypes.