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Logos & Logotypes

User Agreement for University Logos and Logotypes

To download and use the University logos and logotypes, users must agree to the following:

  1. The Sacramento State logos and logotypes presented on this site are registered trademarks owned exclusively by California State University, Sacramento.
  2. University faculty, staff, and delegates thereof may use these logos for official University business in accordance with the standards established in the Sacramento State Identity Style Guide.
  3. Individuals, groups, and organizations, both on and off campus, seeking to produce and sell merchandise with trademarked Sacramento State names, logos, or logotypes must have prior approval from Trademark Licensing. Sacramento State affiliate groups, including registered student organizations, must have prior approval from trademark licensing for use of any campus trademarks – in print or web communications, or on apparel or products, whether for sale or not.
  4. Non-university third parties, entities, or organizations wishing to use University logos and logotypes for any purpose must first request permission from University Marketing.
  5. All materials created on behalf of the University should follow the University Visual Guidelines. See list of items that require University Marketing review and approval. Please submit items for review here.

Core Identity Logos & Logotypes

Sacramento State’s core identity represents the entire University. The names Sacramento State (standard voice), Sac State (casual voice) and California State University, Sacramento (formal voice) and their correlating marks are the University logos and logotypes. The logos and logotypes available for immediate use are shown below and files with available color variations can be downloaded. Please read the Logo Usage Guidelines prior to using the logos and logotypes.

The University official seal and customized integrated logos must be requested through universitymarketing@csus.edu.

Standard Voice

Vertical logo

Horizontal logo

Stacked logo

Primary Logos with Trademark

  • thumbnail-image-of-tm-logos.jpg
  • A trademark (™) is required on University logos when artwork is printed through a vendor. When printing with University Print do not use a logo with a TM in your artwork.
  • Download Link iconPrimary Logos with TMs

Casual Voice

Nickname logo

Formal Voice

Formal horizontal stacked logotype

Identity Extensions: Integrated Logo & Logotypes

Integrated logos and logotypes are available to identity extensions, units or programs that directly support the University's primary function. These include departments, centers, initiatives, projects, and others. (See the Visual Identity Architecture table for more details on identity extensions.) The integrated logos and logotypes include the unit name combined with a University logo or logotype.

Integrated logos and logotypes can be requested by contacting universitymarketing@csus.edu. Please allow a minimum of ten working days for fulfillment. Read the Logo Usage Guidelines prior to using the integrated logos and logotypes.

Integrated Logos and Logotypes

One Position Integrated Logos

Integrated logos for the University’s primary administrative units and eight colleges are available to download here:

Items On Pause (Effective 7/24)

New one-position integrated logos are on hold until Spring 2025. Due to demand and limited resources, new versions of integrated logos cannot be created at this time. The use of new modified logo lockup options is recommended for both swag and collateral. See examples here.

Existing integrated logos may continue to be used.

Modifiable Logo Lockups for Swag, Apparel and Uniforms
Modifiable Logo Lockups for Collateral

Email universitymarketing@csus.edu with questions about integrated logos and logotypes.