R. Scott
Mackey, Fall 2007 |
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Writing a 60-second video script
In this assignment you will write a 60-second video on one of the following subjects: |
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· This class (Writing for Interactive
Media) The medium/style can be: · Television commercial Complete the assignment as follows: 1. Tell which of the above subjects and medium/styles you are covering. (For example, "television commercial about getting a degree at CSUS.") 2. Define, briefly, your target audience (for example, "working mid-career adult without college degree who wants to earn a bachelors"). 3. Write down the goal of your spot (for example, raise initial awareness, or find out more information, or attend event, or enroll in class/university, etc.). 4. Cover at least 2 features and 2 benefits
about your subject. 5. Conclude with a "Call to Action," which is what you want the viewer to do (an interactive component). · Relates to your goal (what do you want
the viewer to do?) Remember: what are some of the differences in writing for video vs. print vs. audio? Use the advantages that video offers and minimize the medium's disadvantages. Format See these samples for the script format you should use.
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Updated: July 21, 2007