R. Scott Mackey, M.A.
Lecturer
California State University, Sacramento
Communication Studies Department

Fall 2007

Instructor

Bio and c.v.

Published Work

CommS 122
Syllabus
Reading List

Communication Studies/Journalism 122

Video script - format samples

For the video scriptwriting assignment you will not be scrutinized for your script formatting as long as you make your audio and video components clear to the reader (me). However, it is recommended that you use either of the two basic script formats: split-page or motion picture. A sample of both styles follow below.

NOTE: The subject, medium, target audience and goal of these sample scripts is as follows:

Subject/medium: Television commercial about CSUS football

Target audience: CSUS students who are marginally interested in football

Goal: Get students to attend the upcoming game

Sample script: split-page format

VIDEO Multiple images of football game, intermixing crowd scenes, band members, football players, coaches GRAPHIC: Sac State football helmet logo and text graphic "Sacramento State Football 2002" CLOSE UP of Coach Steve Mooshagian with graphic identifier MEDIUM SHOTS of touchdown pass, a blocked punt, touchdown pass, interception and return, and a 50-yard field goal sailing through the uprights. CUT TO CLOSE UP of student wearing Sac State hat and other garb.Student 2 leans in WIDE SHOT of students dancing in the stands CUT TO football player in uniform GRAPHIC: "Sacramento State vs. Utah, 6 p.m. at Hornet Stadium. Students FREE with ID." FADE TO BLACK

AUDIO SOUND EFFX: high energy sounds of band music, contact sounds of football players colliding, fans cheering, coaches yelling encouragement to players.Band music up with Sac State fight song. MOOSHAGIAN: THIS PROMISES TO BE ONE OF THE MOST EXCITING SEASONS IN SACRAMENTO STATE FOOTBALL HISTORY. FANS CAN EXPECT A SEASON OF BIG OFFENSE AND STINGY DEFENSE. WE'RE RETURNING 8 STARTERS ON OFFENSE AND 9 ON DEFENSE. AND OUR KICKER IS A CANDIDATE FOR ALL AMERICAN HONORS. FOOTBALL FANS CAN'T FIND A BETTER TICKET IN TOWN. STUDENT: SAC STATE FOOTBALL IS MORE THAN FOOTBALL . . . STUDENT 2: IT'S A PARTY, (THEN LETS OUT A "WHOOP") FOOTBALL PLAYER: DON'T MISS THE FUN. COME TO THE GAME THIS SATURDAY AT 6 P.M. STUDENTS CAN ATTEND FREE. SAC STATE FOOTBALL COME TO THE PARTY AT OUR HOUSE. Crowd noise and band music up and fade out

Sample script format: Motion Picture Format

1. MULTIPLE IMAGES OF FOOTBALL GAME, INTERMIXING CROWD SCENES, BAND MEMBERS, FOOTBALL PLAYERS, COACHES.

SOUND EFFX: HIGH ENERGY SOUNDS OF BAND MUSIC, CONTACT SOUNDS OF FOOTBALL PLAYERS COLLIDING, FANS CHEERINGS, COACHES YELLING ENCOURAGEMENT TO PLAYERS. BAND UP WITH SAC STATE FIGHT SONG.

2. CUT TO CLOSE UP OF COACH STEVE MOOSHAGIAN WITH GRAPHIC IDENTIFIER. CUTS TO MEDIUM SHOTS OF TOUCHDOWN PASS, A BLOCKED PUNT, TOUCHDOWN PASS, INTERCEPTION AND RETURN, AND A 50-YARD FIELD GOAL SAILING THROUGH THE UPRIGHTS.

MOOSHAGIAN
This promises to be one of the most exciting seasons in Sacramento State football history. Fans can expect a season of big offense and stingy defense. We're returning 8 starters on offense and 9 on defense. And our kicker is a candidate for All American honors. Football fans won't find a better ticket in town.

3. CUT TO CLOSE UP OF STUDENT WEARING SAC STATE HAT AND OTHER GARB.

STUDENT
Sac State football is more than just football . . . .

STUDENT 2
It's a party!

4. WIDE SHOT OF STUDENTS DANCING IN THE STANDS. AMBIENT MUSIC AND SOUND

5. CUT TO FOOTBALL PLAYER IN UNIFORM WITH GRAPHIC OVERLAY: SACRAMENTO STATE VS. UTAH, 6 P.M. AT HORNET STADIUM. STUDENTS FREE WITH ID.

FOOTBALL PLAYER
Don't miss the fun. Come to the game this Saturday at 6 p.m. Students can attend free. Sac State Football-come to the party at our house!

FADE TO BLACK

Send comments or suggestions to: smackey17@yahoo.com

Updated: July 21, 2007