Benefits Communication Management:
Each objective requires different metrics and different approaches
Three recognizable attributes of successful management are:
- Organizational Prominence
- Determinable Accountability
- Direct Access to the Most Senior Benefits Manager
The goals of every benefits communication plan should be broadly established to meet all stakeholder needs
Three Main Objectives
- Awareness
- Understanding
- Application
Other Objectives:
- Education
- Provide Reference Information
- Decision Support
- Enable Transactions
- Comply with Disclosure and Legal Requirements
- Gain Competitive Advantage