Blue Ocean Strategy Workshop: Create a Leap in Value for Your Customers

Are you looking for a way to create a leap in value for your customers? Are you tired of competing on a low-cost or premium offering basis? Then join us for our 1-hour workshop, Blue Ocean Strategy: Create a Leap in Value for Your Customers, where we will take you through the Blue Ocean Strategy framework as well as tools that will help you visualize your value curve in a new way.

"Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players."

- Blue Ocean Strategy Academy

In this workshop, led by one of our Entrepreneurs-in-Residence, Dr. Brian Gladden, you will learn about the difference between competing in a Red Ocean vs. creating new market demand through a Blue Ocean. Additionally, you will have the opportunity to learn tools such as the As-Is Canvas and Buyer Utility Map to explore how to create a leap in value for your customers.

Where to Play: How to Find the Right Market for Your Innovation

Figuring out which market to focus on is one of the biggest and trickiest questions that founders face. How can early-stage founders juggle with different strategic alternatives? How can they compare and prioritize multiple opportunities that seem promising?

To overcome this challenge, we’ve rigorously studied and worked with hundreds of startups to create the Market Opportunity Navigator . This simple and solid framework helps entrepreneurs identify, evaluate and prioritize market opportunities for their business, so they can set their strategic focus and move forward with confidence.

In this talk, I will introduce the structured approach of the Market Opportunity Navigator and its dedicated worksheets, demonstrate the process with a real case study, and present the wealth of supporting materials to help you apply it.

Recommended reading/ viewing

• 6 mins overview video

• How to stop playing target market roulette/ Steve Blank

The complementing book Where to Play can be purchased here.

EOS® Workshop: Get Alignment with Your Vision and Gain Traction

EOS® Workshop: Get Alignment with Your Vision and Gain Traction

Join us for this online workshop on Tue Jul 25 2023 at 12:00:00 pm PST to learn how to align your vision with your business goals and gain traction towards success. This workshop is designed for entrepreneurs, business owners, and leaders who want to take their organization to the next level.

During this interactive workshop, you'll learn the Entrepreneurial Operating System® (EOS®) framework, which is a proven system that helps businesses achieve their goals by providing a clear vision, effective communication, and accountability. You'll also learn how to identify and overcome the obstacles that are holding you back from achieving your vision.

Don't miss this opportunity to gain valuable insights and tools to help you achieve alignment with your vision and gain traction towards success. Register now to secure your spot!

About the Speaker: Joyce Hettrich

Joyce is a Professional EOS® Implementer, Leadership Team Member, Team Developer, Coach, Creative Problem Solver, Facilitator

About the Hettrich Group:

Business Architects, EOS Implementers, CEO Peer Group Leaders, Angel Investors, Board Members. They help CEO's build great companies by working together with the CEO and team with tools and processes that strengthen all areas of the business in order to build the foundation to scale and ultimately grow their valuation. They create accountability for the CEO and Team to stay on track and achieve their Big Hairy Audacious Goals! Focus areas include...differentiated value proposition, segment and market leading strategies, leadership development, organizational development, short, medium and long term plan development, vision and culture development and operational and execution excellence.

Business Model & Value Proposition Canvas: Designing a Model the Succeed

Are you looking to design a business model that succeeds? Join us for our workshop on the Business Model and Value Proposition Canvas where we will take you through these tools created by Strategyzer. The Business Model and Value Proposition Canvases are a couple of the most important business tools ever created to help teams visualize their value proposition and ensure it maps to the customer's needs.

• It identifies high value jobs
• It includes functional, emotional, and social jobs
• It focuses on one value proposition at a time
• It helps teams evaluate "problem-solution fit"

Your customers have needs and pains, also known as jobs-to-be-done. The Value Proposition Canvas can help:

• Address more Jobs-to-be-done
• Switch to more important jobs
• Go beyond functional jobs
• Get a job done incrementally better
• Identify new customers that have the same jobs-to-be-done

In this workshop, led by one of our Entrepreneurs-in-Residence, Dr. Brian Gladden, you will learn how to utilize the Value Proposition Canvas to grow your business and reduce risk.

Running Lean: How to Systematically Build a Startup

Running Lean: How Systematically to Build a Startup

We are excited to bring you, during our Innovation Series, an opportunity to learn from the creator of the Lean Canvas and founder of LEANSTACK, Ash Maurya. In this workshop, you will explore the foundation of Running Lean: How to Systematically Build a Startup.

Ash Maurya is the author of two bestselling books “Running Lean” and “Scaling Lean”, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.

​​Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.

​​Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

​​Ash lives in Austin, TX.

OKRs: Driving Focus, Alignment, and Engagement with Ben Lamorte

As part of our Innovation Series, we are pleased to offer an opportunity to learn from the author of The OKRs Field Book as well as the Founder and President of OKRs.com, Ben Lamorte.

ABOUT THE TALK:

The OKRs Field Book

In this workshop with Ben, you will have the opportunity to learn about the foundations of OKRs (Objectives and Key Results). You will learn the framework and practical application of OKRs to drive focus, alignment, and engagement in your business.

ABOUT THE SPEAKER:

Ben Lamorte, Author of The OKRs Field Book; Founder and President of OKRs.com

Ben Lamorte has more OKRs coaching experience than anyone on the planet. He coaches business leaders focused on defining and making measurable progress on their most important goals. Building off his success helping 100s of managers draft and refine their team’s Objectives and Key Results (OKRs), he founded OKRs.com in 2014. Lamorte has helped over a hundred organizations deploy OKRs including eBay, Adobe, Capital One, Zalando, CareerBuilder, and GoNoodle. In addition to the USA, OKRs.com has clients based in Singapore, Australia, China, Saudi Arabia, Poland, South Africa, France, Germany, Israel, India, Norway, the Netherlands, the UK, and even Canada.

Ben’s first book, Objectives and Key Results: Driving Focus, Alignment, and Engagement with OKRs (co-authored with P. Niven), was published by Wiley in 2016. Ben studied Engineering and Mathematics at University of California, Davis and holds a graduate degree in Management Science & Engineering from Stanford University.

Purchase your own version of the OKRs Field Book before the session

If any special accommodations are needed please let us know at least two weeks in advance to secure the needed accommodations.

Pirates in the Navy: Building a Worldclass Innovation Company

Pirates in the Navy: Building a Worldclass Innovation Company

Join us on Wed Sept 6 2023 at 10:00 am to discover the secrets of building a culture of innovation with author and innovation expert, Tendayi Viki.

In "Pirates in the Navy," Tendayi explores innovative strategies and mindsets for fostering creativity and disruption within organizations. Drawing inspiration from pirates, he reveals valuable lessons applicable to any industry, empowering individuals and businesses to navigate uncharted waters.

During this workshop, you will gain insights into key concepts from his book, including:

• Embracing Adventure: Learn how calculated risks can lead to breakthrough innovations.
• Challenging the Status Quo: Overcome barriers to change and create an innovative culture.
• Nurturing Innovators: Foster collaboration and creativity within diverse teams.
• Learning from Setbacks: Understand how failures can drive innovation.
• Harnessing Disruption: Identify and leverage disruptive trends and technologies.

This event is ideal for entrepreneurs, managers, and individuals seeking to enhance their innovative capabilities. Engage in a dynamic Q&A session with Tendayi Viki to deepen your understanding

Embark on a voyage of discovery and revolutionize your approach to innovation. Reserve your spot for "Pirates in the Navy: Unlocking Innovation Secrets" now and chart a course for success in the changing seas of business.

Testing Business Ideas with David Bland

During our Innovation Series, we are excited to bring you an opportunity to learn from the author of Testing Business Ideas as well as the Founder and CEO of Precoil, David Bland.

ABOUT THE TALK:

Testing Business Ideas

Building on the best selling Strategyzer books, David J Bland and Alex Osterwalder curated a list of experiments for people who are stuck Testing Business Ideas. They identified three major themes from design thinking and applied them to rapid experimentation. Desirability describes whether or not people want the solution. Viability addresses if you can create a sustainable business with the solution. Feasibility dives into the steps to run the infrastructure. In this talk, David will describe the principles behind Testing Business Ideas and facilitate an interactive session on sequencing experiments.

ABOUT THE SPEAKER:

David Bland, CEO and Founder of Precoil

David helps people test business ideas. He’s the co-author of Testing Business Ideas with Alex Osterwalder. David pioneered GE FastWorks with Eric Ries, coached emerging product teams at Adobe and even helped Toyota apply lean startup practices. Before his transition into consulting, David spent over 10 years of his career at technology startups. He stays connected to the startup scene through his work at several Silicon Valley accelerators.

If any special accommodations are needed please let us know at least two weeks in advance to secure the needed accommodations.

Understand Your Customers: Learn to Apply Jobs to Be Done (JTBD)

We are excited to bring you, as part of the Innovation Series, a workshop with Tony Ulwick, Author of Jobs to Be Done as well as Founder and CEO of Strategyn. During this workshop you will learn how to apply the Jobs to Be Done theory framework to better understand your customer's needs.

Jobs to Be Done: (Described on Strategyn Website)

Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.

Theory to Practice takes the theory and the ODI process to the next level. This jobs-to-be-done book reveals:

• Why companies fail at innovation and how to avoid the two most critical mistakes that companies make.
• How to employ the Jobs-to-be-Done Theory Needs Framework to categorize, define, capture, organize and prioritize customer needs.
• The Jobs-to-be-Done Growth Strategy Matrix—a tool that fills in the holes in disruptive innovation theory, and other innovation theories, by examining them through a Jobs lens. It defines and reveals which of the 5 growth strategies to pursue in a given situation.
• Improvements to the Outcome-Driven Innovation process—and how the process ties customer-defined metrics to the customer’s Job-to-be-Done, transforming every aspect of opportunity discovery, marketing and innovation.Outcome-Based Segmentation: what is it and how it uncovers hidden opportunities for growth.
• The 84 steps associated with the ODI process, revealing in detail what it takes to turn Jobs Theory into practice.
• A three-phased approach that a company can use to build a competency in innovation.
• The JTBD Language of Innovation – the lexicon of terms needed to establish a common language for innovation.

Transform Your Organization's Culture

Are you looking for a way to build or change your organization's culture? Join us for our 1-hour workshop, Transform Your Organization's Culture where we will take you through the Culture Canvas and Culture Mapping tool created by Great Mondays and Strategyzer respectively. These tools are a powerful way to discover, build, and change your organization's culture.

“Culture eats strategy for breakfast." - Peter Drucker

In this workshop we will walk you through the various elements of the Great Monday's Culture Canvas. The focus areas that affect and create our culture and the elements represented on the canvas are:

• Purpose
• Values
• Behaviors
• Recognition
• Rituals
• Cues

This 1-page document will help you clarify who you want to be as an organization and the positive actions you need to realize your vision.

Another great tool we will share with you is the Culture Map from Strategyzer. This tool can help you document your behaviors that lead to positive and negative outcomes, and then work backwards to determine the enablers and blockers that cause those outcomes.

Innovating for Impact

Are you someone who has thought about starting a business to do good in the world? Do you want to know how to be an entrepreneur and create social impact in your community?

Join us for an exciting online event, Innovating for Impact, where we will explore the power of innovation in creating positive change.

Social innovation is the invention, development, and implementation of new ideas to solve social problems faced by individuals, groups or communities. The Intro to Social Innovation is aimed at providing an innovation mindset, framework, and toolset for civic and social innovators. These fundamentals will enable you to develop and deploy effective solutions to challenging and often systemic social and environmental issues in support of social progress.

Whether you're an entrepreneur, a business leader, a student, or simply passionate about making a difference, Innovating for Impact offers a unique opportunity to connect, learn, and collaborate with like-minded individuals. Don't miss out on this incredible online event!

About Third Plateau:

Third Plateau is a full service social impact consulting firm. They bring diverse expertise, fresh insights, and a collaborative spirit to help funders, nonprofits, and other social change organizations more effectively drive impact.

If any special accommodations are needed please let us know at least two weeks in advance to secure the needed accommodations.

Innovation Accounting: Measure Your Innovation Ecosystem's Performance

We are excited to bring you, as part of our Innovation Series, a workshop with Dan Toma, Co-Author of Innovation Accounting: A Practical Guide for Measuring Your Innovation Ecosystem's Performance. During this workshop you will learn how to measure your innovation ecosystem's performance through various tools and frameworks presented in the book.

In this workshop you will learn about the limitations of traditional approaches to measuring innovation and introduces you to the power of modern innovation accounting systems.

We will:

• Explore a New Perspective: In today's rapidly evolving business landscape, the 'one-size-fits-all' approach to measuring innovation no longer suffices. Discover why a fresh perspective is essential for driving growth.
• Gain Practical Tools and Frameworks: Dive into a wealth of tools, frameworks, templates, and visualizations designed to provide actionable insights into your innovation efforts. Learn how to make informed decisions about your innovation portfolio.

Capital Strategy Using GroundWork Growth

Join us for an exciting online event where we will dive into the world of capital strategy using GroundWork Growth.

Startup Haven’s pre-seed accelerator supports venture-scale startups at the crossroads of growth. In addition to funding and mentorship, the Startup Haven Accelerator curriculum teaches founders the GroundWork Growth methodology, a framework for building and growing a venture-scale startup. The foundation of GroundWork is identifying a strategic milestone that will unlock a startup's next meaningful advancement and then building a cogent story about how the team can get there. The implications of this methodology on fundraising cannot be overstated. In this session we will explain how the GroundWork Growth methodology works and how to use it to minimize fundraising friction.

Business Building in Challenging Times

Lean Scaleup: Building the Capability to Build New Businesses

Scaling your business can be challenging, but with the right approach, you can achieve sustainable growth. Join us for this workshop where we'll delve into Lean Scaleup methodologies. Discover how to build the necessary capabilities to create and manage multiple new businesses. Gain insights on effective scaling strategies and unlock your startup's true potential.

Quite a few challenges that you must master.
What are your peers doing?
What works, what doesn’t?
What is the best course of action now?
What are the decisive levers for success?

Join us for an interactive 1-hour discussion. “Us” – we are three experts in corporate innovation, all of them Top 10 thought leaders on Thinkers 360:

Frank Mattes, author of two books on corporate new-business building, advisor to corporate innovators and leaders of corporate startups.

Andrew Constable, MBA, FIKE, Innovation and OKR consultant, specialized on generating real business outcomes from innovation in 12 weeks

Brian K. Gladden, DBA, expert on developing innovation capabilities and strategies to create competitive advantage and find unmet customer demand.

What you get (free of charge):
- Actionable insights
- Inspiration and ideas for shaping new-business building in your company
- A place to learn and share

Mastering Customer Discovery: Create Products Customers Want

During our Innovation Series, we are excited to bring you an opportunity to learn from Josh David Miller (JDM), the founder of The Right Box and the creator of Traction Thinking, in a two-part workshop series called Mastering Customer Discovery: Create Products Customers Can’t Live Without.

Customer Discovery is a crucial process in the early stages of developing a new product, service, or business. It involves actively engaging with potential customers to gain a deep understanding of their wants, needs, fears, pain points, preferences, and behaviors. The primary goal of customer discovery is to find out if you’re on the right track — to validate or invalidate the assumptions and hypotheses that entrepreneurs and innovators have about their target market.

Getting in front of and talking to potential customers is hard, uncomfortable, and vulnerable. But if you join us for this workshop series, we’ll lessen the burden with tools, tips, techniques, and mindset shifts that you can put into practice that same day.

Session 1:

• The Customer Discovery process
• How to understand the hearts and minds of your customers
• Creating customer personas

Session 2:

• How to crush customer interviews
• Knowing when to pivot
• Creating irresistible offers

Virtual Intellectual Property Bootcamp

The Carlsen Center for Innovation & Entrepreneurship is excited to bring to you this virtual bootcamp on intellectual property which will enable you as a founder and/or business leader to protect your innovation. This workshop will be led by James Ritchey J.D., Ph.D This bootcamp is offered in partnership with the Office of Innovation & Technology Transfer at Sacramento State's Offices of Research Innovation and Economic Development.
In this workshop, he will discuss the various forms of intellectual property while providing you with case studies to explore the various ways to protect your innovations. Specifically, he will work through how to obtain:

• Trade Secrets
• Copyrights
• Trademarks
• Patents

About James Ritchey J.D., Ph.D.:

Education: University of Redlands, B.S., 1969; Northwestern University, M.S., 1971; Northwestern University, Ph.D. (biochemistry), 1974; University of the Pacific, McGeorge School of Law, J.D., 1985; National Institutes of Health Post Doctoral Fellow, Department of Molecular Biology, University of California at Berkeley, 1975-1977.