Memory: Sensory & Short-Term Memory
I. Atkinson & Shiffrin Model of Memory (1968):
Part 1:
Part 2:
Part 3:
A. Sensory memory:
1. Iconic Memory -
Exp: Sperling (1960)
Showed a 3x3 matrix for 50 ms
Group 1: Whole-report technique
Task: Recall letters you saw
Results:
Group 2: Partial-report technique
Showed matrix then heard a tone
(high, med, or low)
Task: if high, report top line
if med, report middle line
if low, report bottom line
Results:
Conclusions:
called masking
B. Short-term memory :
- temporary storage
- Brown (1958), Peterson & Peterson (1959)
Task:
Results:
Conclusion:
BUT alternative explanation for results--
- Waugh & Norman (1965)
Task: given 16-digit number
1596234789024815
presented numbers either quickly or slowly.
Results:
1. Capacity - how much STM can hold
e.g. IRANFLCBSMTV
- chunking
- STM chunking depends on knowledge
F BIV IPG NPC BS
vs
FBI VIP GNP CBS
2. Coding of information -
- information is coded into acoustic codes in STM
Exp: Conrad (1964)
Results: acoustic mistakes
C. STM vs Working Memory:
- Working Memory:
- has 3 components
1. Phonological Loop:
a) phonological store:
b) articulatory control process:
2. Visuospatial Sketchpad:
- necessary for any imagery tasks
3. Central Executive: