1. Have a plan, or a goal or idea for your blog.
2. Publication excites new ideas while it captures and preserves others.
3. Say what you have to say for the sake of saying it.
4. Write for a living, vibrant, diverse audience looking for new ideas—don’t “calculate” the reception too much.
5. Present big ideas, different ideas, ideas you are passionate about and let your “fiery reason” loose.
6. Create as you need to; as often as you wish.
7. Talk in language everyone can understand.
8. Don’t attack individuals—deal with more important issues.
9. Be yourself.
10. Respond to other blogs and let the interaction happen as it may.