You
may either develop an original web-based business idea or find an existing idea
that you believe can be significantly improved upon. Assume that you are proposing this idea to a venture capital firm
for funding.
The
business idea should be a product or service that can be sold or promoted
effectively through the Web.
You
should include the following analysis in your report and presentation:
1.
What
is the business idea? Why is it a good
idea? How will it generate
revenue? Is there presently something
similar available or is this an original idea? How is it unique or better than
what exists?
2.
How
do you propose to use the Internet to implement this idea? Who are your competitors and potential
competitors? Why is this approach
superior to what is currently available?
How will you sustain that advantage?
3.
Who
are your targeted customers? How will
you attract those customers to your site?
Make sure they return? How will
you measure the site’s effectiveness? (You may want to test out your idea on
other students or representatives of your target audience.)
4.
What
IS technologies, in addition to HTML pages, will you implement to make sure
this web site and the overall business are a success?
5.
Graphically
describe your web site. Ideally, you
should develop a prototype of your web site.
You should be able to convince your classmates that your idea is viable. Your web site should be attractive and easy to navigate.