The Rise of the Buff Bunny

The New York Times, Sunday, August 15, 2004

 

By DIANA NYAD

Diana Nyad holds the world record for the longest unaided ocean swim in history for both men and women, 102.5 miles from the Bahamas to Florida. She is a sportswriter and broadcaster.

LOS ANGELES

SEVERAL of the women in this year’s Olympics have posed for magazines like Playboy and FHM, and more than one observer has pointed out that although showing off their bodies in men’s magazines is nothing new, the photo spreads aren’t ruffling feathers the way they used to.

Well, call me old school, but my leathers were plenty ruffled.

I looked at the photo in FHM’s “Sexy Olympic Special” of five American athletes who are competing in Athens and was disheartened. The world record holder in the 200-hieter breaststroke, Amanda Beard, is tugging down her G-string bathing suit, thrusting out her chest, and pouting in that annoying runway pose that says, “Come take me, bad boy.”

Ms. Beard has defended the sexy shoots as her choice, not exploitation, saying she is the one who is exploiting her Olympic stature to break into the modeling field.

Fair enough, but there is no denying that a double standard exists when it comes to male and female athletes posing for magazines. Derek Jeter can look sexy on the cover of GQ, but we don’t really see him any differently than we do when he rounds the bases in Yankee Stadium.

Even Jim Palmer, stripped down for the old Jockey underwear ads, was still the Orioles pitcher in his body language and the twinkle in his eye.

But the stream of Anna Kournikova posters and calendars do not suggest a world-class tennis player: instead they show a demure, even submissive girl with a sly, come-hither grin. The feminist interpretation is surely that this is no longer the athlete Anna Kournikova -- no longer the strong subject of the photo, but a mere sexual object.

So I was expecting the worst when I picked up the September issue of Playboy, which features the latest of these photo spreads. Amy Acuff, a high jumper on the Olympic team in Athens, is on the cover. I braced myself for depressing cheesecake, but instead found 12 elegant, full-page photographs of female Olympians who are decidedly more athletic than they are sexy. Or, rather, they are both athletic and sexy -- the new sexy.

The definition of sex appeal seems to have gone under the knife, and it is athletes   not just plastic surgeons –  who are carving out the new look. Back in the 1960’s, when I was a swimmer in high school with sizable shoulders and triceps, wearing a sleeveless blouse inspired unconcealed shock and dismay. Today, the running-back physique of Serena Williams may be setting the standard for a new femininity.

While winning Wimbledon and hitting serves at 130 miles per hour, Ms. Williams wears scanty tennis dresses, showing both skin and muscle. She polishes her image with up-to-the-minute hairstyles, piles of expensive and flashy jewelry and a confident swagger that speaks volumes. Her manner refutes, in fact, the old dichotomy that didn’t allow “athletic” and “feminine” to coexist.

Take a look at the photo of Logan Tom, the Olympic volleyball player, that appears on the cover of this section – a photo that was first seen in that “Sexy Olympic” issue of FHM, as it happens. If you follow the sport in Athens, you will see Ms. Logan’s flare for finessing service aces as well as her awesome power as an outside hitter, and when I looked closely at this picture I saw that it does justice to that athleticism.

Although the photo is surely meant to convey sex appeal, it seems to me to make a statement very similar to the famous beefcake photo of Mark Spitz with his Seven Olympic gold medals in 1972. Mr. Spitz is proud to the point of defiance, unabashedly showing every inch of his body that a Speedo loincloth doesn’t cover.  Ms. Logan, just as proud, stares at the lens with self-assured machisma

The male form is suited to perform “swifter, higher, stronger,” as the Greeks put it. So it follows that a female form with not much curve to the hips, not much swell to the breasts, will perform better in the athletic arena. It’s not that an athlete like the track sprinter Marion Jones looks like a man. That would be the pre-2lst century interpretation of those deep cuts in her abdominals. To the modern eye, she looks like an athletic woman. And finally, she’s allowed to display that look and still qualify as feminine.

And here I am at the newsstand, drawing no attention whatsoever in my sleeveless T-shirt, and finding myself buying Playboy.