Benefits Communication Management:

Evaluating the Efforts

Feedback Methods for Benefits Communication:

-Attitude surveys         

-Suggestions systems   

-Face-to-face contacts

-Union contacts           

-Telephone hot line      

-Question-and-answer formats (employee publications)

Evaluation goals:

       -Identify customers and stakeholder groups

       -Determine what is measured and that it is measurable

       -Evaluations occur throughout the process

       -Assess changes in the impact of communications over time

       -Apply quantitative and qualitative measures