Benefits Communication Management:

Defining the Target Audience and Identifying Stakeholders

Those that both receive and send benefit communication

Factors such as number, location, language, age group, or level of comprehension

    -Plan Members

    -Family Members

    -Potential Clients

    -Decision Makers and Intermediaries

    -Senior Executives

                  -Organized Labor

                  -Retirees

                  -General Public