WODR: A Critical, Collaborative Analysis of Benetton's

"We, On Death Row" Campaign

References

  1. Benetton and the WODR Project
    1. Benetton's Ad Strategy
      1. The National Association of Criminal Defense Lawyers
      2. The ads defended
    2. Other Benetton Campaigns
    3. Toscani and Benetton Split
  2. Analysis of the WODR
    1. WODR as Shockvertising
    2. Corporate Commentary on the WODR
    3. Advertising Community Commentary
      1. Historical analyses of Benetton's ad strategies
  3. Reaction to the WODR
    1. Europeans and the death penalty
    2. States and localities react
      1. Legality of the ads
      2. Claims of fraud and misrepresentation
        1. Fraud claims answered
      3. Claims of offensiveness
    3. Amnesty International
    4. Victims Respond
      1. Individuals
      2. Groups
    5. Sears breaks with Benetton
      1. Responses to Sears' actions