Fact or Fiction
This is not true. The prisoners are all dressed in their appropriate prison attire which, is very far from the style of clothing sold by Benetton. This can be seen by visiting: www.benetton.com/deathrow
Benetton has created this 100-page layout as a photo-essay. Considering no Benetton clothing is shown the company is not advertising their product at all.
No prisoner has received payment for this campaign. At one point money was offered, but was denied by a court of law.
Toscani was not allowed to address the reason the prisoner was on death row. Had he not been restrained by rules, he surely would have included that in his campaign.
A series of the interviews were done by Ken Shulman, a free-lance "journalist" who works for Newsweek.
Mr. Speedy Rice, on behalf of the National Association of Criminal Defense Lawyers (NACDL) contributed to the campaign by contacting and negotiation with the prisons’ authorities and inmates’ lawyers.
Amanda Breen and Catherine Corbin