Contact Information
Name: Dong Shen
Title: Professor
Office Location: Mariposa 3031
Email: dshen@csus.edu
Office Phone: 916.278.5326
Mailing Address: 6000 J street
Courses That I Teach
FASH 30: Fashion and the Human Environment
An introduction to the study of fashion and human environment and how fashion is perceived, marketed, and internalized within individuals across Western and non-Western cultures. A focus on both internal factors such as psychological, aesthetic and self-image, and external factors such as social, economic, cultural and political experiences will be addressed.
FASH 134: Introduction to Fashion Industry
Designed to develop an awareness and understanding of the total fashion industry including past, present and future directions of costume design, manufacturing, textiles, retailers' publications, buying offices, advertising and the consumer.
FASH 135: Merchandise Buying
Detailed study of merchandising mix, purchasing plan, inventory plan, assortment plan, pricing, markdown, markup, and reports. Review of planning and control processes and the buyer's role in merchandise management and decision-making.
FASH 136: Fashion Retailing
An in-depth exploration of fashion retailing from different perspectives, including organizational structure, store location and image with a focus on visual merchandising techniques, and fashion advertising and promotion strategies. Lecture-discussion.
FASH 137: Clothing, Culture, and Society
Study of the relationship of humans and clothing within their cultural and social environment. Introduction to the fundamentals of social psychology in the examination of clothing and appearance. Clothing and appearance are studied as forms of nonverbal communication and as devices for expressing cultural and social values.
FASH 139: Textile and Apparel in Global Economy
Overview of global factors affecting the textiles and apparel industries and trade, the impact of textiles and apparel industries on the economy and consumers, the US textiles and apparel in the global economy, and strategies for balancing conflicting interest.
Publications
Shen, D. (2024). An empirical study on consumer awareness of sustainable fashion: A longitudinal approach. International Journal of Social Sustainability in Economic, Social, and Cultural Context, 20(1): 19-45. doi:10.18848/2325-1115/CGP/v20i01/19-45.
Shen, D. (2022). American products in China: How much is “Made in USA” worth? In Y. Bai & Y. Zang (Eds.), Fashion 21st Century China: Design, Education, and Business (pp.141-156). Singapore: Springer Nature Singapore Private Limited.
Shen, D., Liu, F., & Richards, J. (2021). Branded there, made here? How country equity influences fashion product consumers in China? Journal of Global Fashion Marketing, 12(4), 291-308. https://www.tandfonline.com/doi/abs/10.1080/20932685.2021.1939757
Shen, D., Qian, J., & Jiang, Y. (2018). What will trigger a non-buyer to become a buyer in China’s luxury goods market? Cultural and demographic influences. In Y. J. Xu, T. Chi, and J. Su (Eds.), Chinese Consumers and the Fashion Market (pp. 25-48). Singapore: Springer Nature Publisher.
Shen, D., & Wang, Q. (2017). An exploration of US-made clothing in China. Journal of Fashion Marketing and Management, 21(2), 247-261.
Shen, D. (2015). Environmental sustainability and economic development: A world view. Journal of Economics and Sustainable Development, 6(6), 51-59.
Shen, D., Tong, P., & Kelley, C. (2014). A comparison between U.S. buyers and EU buyers from Chinese suppliers’ perspective. International Journal of China Marketing, 4(2), 22-36.
Shen, D., Richards, J., & Liu, F. (2013). Consumers’ awareness of sustainable fashion. Marketing Management Journal, 23(2), 134-147.
Shen, D. (2011). An investigation of the relationship between Chinese exporters and U.S. importers from China’s perspective. Clothing and Textiles Research Journal, 29(1), 20-34.
Jung, J., & Shen, D. (2011). Brand equity of luxury fashion brands among Chinese and U.S. young female consumers. Journal of East-West Business, 17(1) 48-69.
Kelley, C., Shen, D., & Tong, P. (2011). Developing marketing strategies to build stable trade relationships under WTO Rules: The case of the entry of China’s textile industry in the U.S. Online Journal of American Society of Business and Behavioral Sciences, 7(1), 42-54.
Shen, D. (2010). Textile and garment manufacture and retailing in China. In J. E. Vollmer (Ed.), Berg Encyclopedia of World Dress and Fashion (Vol. 6, pp.136-141). Oxford, UK: Berg Publishers.
Shen, D. (2009). Doing business in textiles and clothing with China? What you need to know. Online Journal of the International Fashion and Apparel Industry, January. http://www.udel.edu/fiber/issue3/researchbriefs/#2
Shen, D. (2009). Where will Yongmei go? In N. J. Rabolt & J. K. Miler, Concepts and Cases in Retail and Merchandise Management (pp.190-193). New York: Fairchild.
Shen, D. (2008). What's happening in China's textile and clothing industries? Clothing and Textiles Research Journal, 26(3), 203-222.
Richards, J. & Shen, D. (2006). E-commerce adoption among Chinese consumers: An exploratory study. Journal of International Consumer Marketing, 18(3), 33-55.
Shen, D., Kelley, C. A., Richards, J., & Bridges, C. (2006). Online shopping behavior: Key dimensions and research syntheses. Journal of Contemporary Management Research, 2(1), 3-16.
Shen, D., Richards, J., & Olson, E. (2005). The effects of consumer involvement and training on heuristics and biases. Journal of Academy of Business and Economics, V(1), 67-71.
Dickson, M.A., Lennon, S.J., Montalto, C.P., Shen, D., & Zhang, L. (2004). Chinese consumer market segments for foreign apparel products. Journal of Consumer Marketing, 21(5), 301-317.
Kelley, C. A., Richards, J., & Shen, D. (2004). An investigation of the irritation of website atmospherics. In B. B. Anderson and D. Cours (Eds.), Marketing Education Association Conference Proceedings, pp.26-29.
Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2003). Cultural influences on consumers’ intentions to purchase apparel: Test and extension of the Fishbein Behavioral Intentional Model in China. Clothing and Textiles Research Journal, 21(2), 89-99.
Shen, D., Lennon, S., Dickson, M. A., Montalto, C., & Zhang, L. (2002). Chinese consumers' attitudes toward U.S.- and PRC-made clothing: From a cultural perspective. Family and Consumer Sciences Research Journal, 31(1), 19-49.
Shen, D., & Dickson, M. A. (2002). Apparel exports from China to the United States: A Marxist perspective. Clothing and Textiles Research Journal, 20(4), 215-226.
Shen, D., & Dickson, M. A. (2001). Consumers' acceptance of unethical clothing consumption activities: Influence of cultural identification, ethnicity, and Machiavellianism. Clothing and Textiles Research Journal, 19(2), 76-88.
Shen, D. (1999). Fashion opinion leaders and followers: A perspective of role theory. In A. Koziol, B. Laczkowski, A., Sobczynski, & W. Zmudzinski (Eds.), Proceedings of the 12th IGWT Symposium: Quality for the XXIst century, pp.819-824. The Poznan University of Economics Publishing House, Poland.
Published Abstracts from Refereed Conferences
Shen, D. (2022). Effective, Efficient, and Meaningful Program Assessment: Using New Technology. In Proceedings of 2022 International Textiles and Apparel Association Annual Conference.
Shen, D. (2021). A Longitudinal Study of Consumer Awareness of Sustainable Fashion. International Textile and Apparel Association Annual Conference Proceedings 78(1). doi:https://doi.org/10.31274/itaa.13358
Shen, D. (2020). A Lower Division General Education Course in Fashion: Revisit Curricula in Fashion/Apparel/Textiles Programs. International Textile and Apparel Association Annual Conference Proceedings 77(1). doi:https://doi.org/10.31274/itaa.11837
Shen, D. & Liu, O. (2019). Is It Possible? A New Market of ‘Made in US’ Products in China. In Proceedings of the 453rd International Conference on Management, Economics & Social Science.
Shen, D. (2018). “Made in USA” Fashion in China: How Much is “Made in USA” Worth? In Proceedings of the 11th European Academic Research Conference on Global Business, Economics, Finance and Social Sciences at http://globalbizresearch.org/Geneva_Conference_2018_july2/docs/doc/1.%20Global%20Business,%20Economics%20&%20Sustainability/G812_Abstract.pdf
Shen, D., Qian, J. X., and Jiang, Y. (2017). What Can Trigger a Non-buyer to Become a Buyer? An Investigation of China’s Potential Luxury Goods Market. In Proceeding of 2017 International Academic Conference on Business at https://www.cluteinstitute.com/conference-proceedings/HI17Proceedings.pdf
Shen, D. & Wang, Q. (2016). Is There a Chance for Products Made in Developed Countries in Developing Countries? – An Investigation of “Made in America” products in China. In Proceedings of 2016 International Conference on Business and Management at http://academic.atisr.org/ICBM2016Proceedings/IS_THERE.pdf
Shen, D. (2015). Environmental Sustainability and Economic Development: A World View. In Proceedings of 2015 International Conference on Social Science at http://www.hkicss.org/site/userdata/6021/201507-Hong%20Kong%20Conference%20Program_1.pdf
Shen, D. Richards, J., & Liu, F. (2014). Segmentation of Sustainable Fashion Consumers Based on Their Awareness Levels. In 2014 Proceedings of the 7th Global Studies Conference at http://onglobalization.com/the-conference/program-and-events/list-of-accepted-proposals
Shen, D. Wu, J., Lu, S., & Xu, Y. (2012). Where China’s Textile and Apparel Industry is Going: A Macro Perspective. In 2012 Proceedings of the Annual Conference of the International Textile and Apparel Association at http://itaaonline.org/displaycommon.cfm?an=1&subarticlenbr=283
Shen, D. (2012). Can Clothing Made in America Become Luxury Goods for the Middle Class in China? In the 5th Global Business and Social Sciences Research Conference Proceedings at http://www.wbiconpro.com/table_of_contents_chinai_economics_Junel2012.htm
Shen, D. (2011). How Much Do Consumers Know about Sustainable Fashion? In 2011 Proceedings of the Annual Meeting of the International Textile and Apparel Association at http://www.itaaonline.org/displaycommon.cfm?an=1&subarticlenbr=228
Shen, D., Tong, P., & Kelly, C. (2011). A Comparison between US Buyers and EU Buyers from Chinese Suppliers’ Perspective. In Proceedings of 2011 Global Business and Social Science Research Conference.
Shen, D., Kelly, C., & Tong, P. (2011). Developing Marketing Strategies to Build Stable Trade Relationship under WTO Rules. In Proceedings of the 18th Annual Conference of American Society of Business and Behavioral Sciences.
Jung, J. & Shen, D. (2010). Brand Equity of Luxury Fashion Brands in Chinese and U.S. Consumers. In N. Owens (Ed.), 2010 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Shen, D. (2010). An investigation of the relationship between Chinese exporters and U.S. importers from China’s perspective. In Proceedings of the International Conference on Marketing (ICMAR 2010) – Global issues and challenges. pp. 62-63.
Kelley, C., Shen, D., & Tong, P. (2008). Building stable trade relationships under WTO rules: The case of the entry of China’s textile and clothing industries in the U.S. In N. Owens (Ed.), 2008 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Shen, D. (2006). What’s happening in China’s textile and clothing industries? In N. Owens (Ed.), 2006 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Shen, D. (2005). Chinese urban clothing from 1644 to present: A historical study. The Proceedings of 1st USA-Canada-Taiwan International Conference of Sinology. Available at http://csuspress.lib.csus.edu/sinology/
Shen, D. (2005). New challenges of the apparel marketing and design curriculum and quick response. In N. Owens (Ed.), 2005 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Richards, J. & Shen, D. (2005). An investigation of e-commerce adoption among Chinese consumers. In 2005 Proceedings of the Asian Consumer & Family Economics Association Annual Conference.
Shen, D., Richards, J., & Olson, E. (2005). The effects of consumer involvement and training on heuristics and biases. In 2005 Proceedings of International Academy of Business and Economics Annual Conference.
Shen, D., Kelley, C. A., Richards, J., & Bridges, C. (2005). Online shopping behavior: Key dimensions and research syntheses. In 2005 Proceedings of the International Conference of Business and Information.
Shen, D. (2003). The impact of China’s accession into WTO on U.S. textile and clothing industries. In N. Owens (Ed.), 2003 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Shen, D. (2002). Segmentation of online buyers and browsers in China. In N. Owens (Ed.), 2002 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Shen, D. (2002). Higher education in textiles and clothing: Report from China. In N. Owens (Ed.), 2002 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Shen, D., & The Air HongKong, Ltd. (2001). The investigation of online browsers and shoppers in China. In N. Owens (Ed.), 2001 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Shen, D. & Haugtvedt, C. (2001). Assessment of Need for Cognition in China. Proceedings of 2001 Society for Consumer Psychology. pp. 151.
Shen, D. (2000). Do internet shoppers, internet browsers, and internet nonusers differ in need for cognition, fashion leadership, and impulsive buying? In N. Owens (Ed.), 2000 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Dickson. M. A., Lennon, S., Montalto, C., Shen, D., & Zhang, L. (2000). Competitiveness of US apparel products in China. In N. Owens (Ed.), 2000 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (2000). Test and extension of the Fishbein Behavioral Intention Model in China. In N. Owens (Ed.), Proceedings of 2000 Society of Consumer Psychology. pp. 29-30.
Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. (1999). Chinese consumers' attitudes toward US-made clothing. In N. Owens (Ed.), 1999 Proceedings of the Annual Meeting of the International Textile and Apparel Association. Monument, CO: ITAA Inc.
Shen, D., & Dickson, M.A. (1998). Consumers' ethical beliefs toward purchasing clothing: Influence of culture and personality. In N. Owens (Ed.), 1998 Proceedings of the Annual Meeting of the International Textile and Apparel Association. pp.102. Monument, CO: ITAA Inc.
Shen, D. (1995). Present situation and counter-measures of Chinese urban clothing consumption. Proceedings of the annual conference of CHIC'95 (China International Clothing & Accessory Fair): The Development Trends of China's Garment Market of the 21st Century. Beijing: The China National Garment Research and Design Center.
Presentations from Refereed Conferences
Shen, D. & Richard, J. Mapping Luxury Fashion Brands in China: An Exploratory Study. An abstract has been accepted for an oral presentation at the 41st Business & Economics Society International (B&ESI) Conference, Loutraki, Greece, July 15-18, 2024.
Shen, D. Effective, Efficient, and Meaningful Program Assessment: Using New Technology. A presentation was made at the 2022 International Textiles and Apparel Association Annual Conference, Denver, Colorado, October 26-29, 2022.
Shen, D. A Longitudinal Study on Consumer Awareness of Sustainable Fashion. A presentation was made at 2021 International Textiles and Apparel Association Virtual Annual Conference, November 3-6, 2021.
Shen, D. A Lower Division General Education Course in Fashion: Revisit Curricula in Fashion/Apparel/Textiles Programs. A presentation was made at 2020 International Textiles and Apparel Association Annual Virtual Conference, November 18-21, 2020.
Shen, D. Is It Possible? A New Market of ‘Made in US’ Products in China. A presentation was made at the 453rd International Conference on Management, Economics & Social Science, July 15-16, 2019, Beijing, China.
Shen, D. Special address titled “A world View of Environmental Sustainability – A Few Interesting Insights” was made at the 11th European Academic Research Conference on Global Business, Economics, Finance and Social Sciences, July 9-11, 2018, Geneva, Switzerland.
Shen, D. Made in USA” Fashion in China: How Much is “Made in USA” Worth? A presentation was made at the 11th European Academic Research Conference on Global Business, Economics, Finance and Social Sciences, July 9-11, 2018, Geneva, Switzerland.
Shen, D., Qian, J. X., and Jiang, Y. What Can Trigger a Non-buyer to Become a Buyer? An Investigation of China’s Potential Luxury Goods Market. A presentation was made at 2017 International Academic Conference on Business, Hawaii, USA, Jan 1-5, 2017.
Shen, D. Environmental Sustainability and Economic Development: Possible Futures of the World. A presentation was made at 2016 North America Conference of the Chinese Economics Society at Sacramento, California, USA, April 2-3, 2016.
Shen, D. & Wang, Q. Is There a Chance for Products Made in Developed Countries in Developing Countries? – An Investigation of “Made in America” products in China. A presentation was made at 2016 International Conference on Business and Management at Taipei, Taiwan, March 23-25, 2016.
Shen, D. Environmental Sustainability and Economic Development: A World View. A presentation was made at 2015 International Conference on Social Science, Hong Kong, July 6 - 8, 2015.
Shen, D. Richards, J., & Liu, F. Segmentation of Sustainable Fashion Consumers Based on Their Awareness Levels. A presentation was made at the 7th Global Studies Conference, Shanghai, China, June 19-21, 2014.
Shen, D. Wu, J., Lu, S., & Xu, Y. Where China’s Textile and Apparel Industry is Going: A Macro Perspective. A presentation was made at 2012 International Textiles and Apparel Association Annual Conference, Honolulu, Hawaii, November 14-17, 2012.
Shen, D. Can Clothing Made in America Become Luxury Goods for the Middle Class in China? A presentation was made at the 5th Global Business and Social Sciences Research Conference, Beijing, China, June 25-26, 2012.
Shen, D. How Much Do Consumers Know about Sustainable Fashion? A presentation was made at 2011 International Textiles and Apparel Association Annual Conference, Philadelphia, PA, November 2-6, 2011.
Shen, D., Tong, P., & Kelly, C. A Comparison between US Buyers and EU Buyers from Chinese Suppliers’ Perspective. A presentation was made at Global Business and Social Science Research Conference, Beijing, China, June, 2011.
Shen, D., Kelly, C., & Tong, P. Developing Marketing Strategies to Build Stable Trade Relationship under WTO Rules. A presentation was made at the 18th Annual Conference of American Society of Business and Behavioral Sciences, Las Vegas, February, 2011.
Jung, J., & Shen, D. Consumer Perceptions of Luxury Fashion Brands and Their Relationships with Cultural Orientation between China and the U.S. A poster was presented at 2010 ITAA Annual Conference, Montreal, Quebec, Canada, October, 2010.
Shen, D. An investigation of the relationship between Chinese exporters and U.S. importers from China’s perspective. A presentation was made at International Conference on Marketing (ICMAR2010), Kuala Lumpur, Malaysia, June, 2010.
Kelley, C., Shen, D., & Tong, P. Building stable trade relationships under WTO rules: The case of the entry of China’s textile and clothing industries in the U.S. A presentation was made at 2008 ITAA Annual Conference, Schaumberg, Illinois, November, 2008.
Shen, D. What’s happening in China’s textile and clothing industries? A presentation was made at 2006 ITAA Annual Conference, San Antonio, TX, November 2006.
Shen, D. New challenges of the apparel marketing and design curriculum and quick response. A poster was presented at 2005 ITAA Annual Conference, Alexandria, VA/Washington, DC, November, 2005.
Richards, J & Shen, D. An investigation of e-commerce adoption among Chinese consumers. A poster was presented at 2005 Asian Consumer & Family Economics Association Annual Conference, Sacramento, CA, November 2005.
Shen, D., Richards, J., & Olson, E. The effects of consumer involvement and training on heuristics and biases. A presentation was made at 2005 International Academy of Business and Economics Annual Conference at Las Vegas, Nevada, October, 2005.
Shen, D. Chinese urban clothing from 1644 to present: A historical study. A presentation was made at 1st USA-Canada-Taiwan International Conference of Sinology, Sacramento, CA, February, 2005.
Shen, D. The impact of China’s accession into WTO on U.S. textile and clothing industries. A presentation was made at 2003 ITAA Annual Conference, Savannah, Georgia, November 2003.
Shen, D. Segmentation of online buyers and browsers in China. A presentation was made at 2002 ITAA Annual Conference, New York City, NY, August 2002.
Shen, D. Higher education in textiles and clothing: Report from China. A presentation was made at 2002 ITAA Annual Conference, New York City, NY, August 2002.
Shen, D., & The Air HongKong, Ltd. The investigation of online browsers and shoppers in China. A presentation was made at 2001 ITAA Annual Conference, Kansas City, MO, November 2001.
Shen, D. & Haugtvedt, C. Assessment to Need for Cognition in China. A poster was presented at the 2001 Winter Conference of Society for Consumer Psychology, Scottsdale, Arizona, February 2001.
Shen, D. Do internet shoppers, internet browsers, and internet nonusers differ in need for cognition, fashion leadership, and impulsive buying? A presentation was made at 2000 ITAA Annual Conference, Cincinnati, OH, November 2000.
Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. Test and extension of the Fishbein Behavioral Intention Model in China. A presentation was made at 2000 Society of Consumer Psychology, San Antonio, TX, February 2000.
Shen, D., Dickson, M. A., Lennon, S., Montalto, C., & Zhang, L. Chinese consumers' attitudes toward US-made clothing. A presentation was made at the ITAA Annual Conference, Santa Fe, NM, November 1999.
Shen, D. Fashion opinion leaders and followers: A perspective of role theory. A poster was presented at the 12th IGWT Symposium, the Internal Society of Commodity Science and Technology, Poznan-Gdynia, Poland, September, 1999.
Shen, D., & Dickson, M.A. Consumers' ethical beliefs toward purchasing clothing: Influence of culture and personality. A poster was presented at the ITAA Annual Conference, Dallas, TX, November 1998.
Awards and Grants (since 1995)
Novel Projects for Professors (NPP) Award, California State University, Sacramento, Spring 2023.
Summer Leadership Program on “Use Technologies and Criteria-Based Outcome Assessment to Transform Post-COVID Education, Diversity, and Student Success” California State University, Sacramento, Summer 2021.
Faculty Learning Community on “Using Technologies and In-depth Data Analysis from Different Sources to Transform Student Learning and Success” California State University, Sacramento, Spring 2021-Fall 2021.
Exceptional Levels of Service to Students Award, California State University, Sacramento, Spring 2021.
Pedagogy Enhancement Award, California State University, Sacramento, 2020-2021.
Faculty Learning Community on “Hybrid & Online Teaching: Take your Course to the Next Level!” California State University, Sacramento, Spring 2020.
Outstanding Teaching Award of College of Social Sciences and Interdisciplinary Studies at California State University, Sacramento, 2019.
Faculty Advisor of the Year at California State University, Sacramento, 2018.
Research and Creative Award, California State University, Sacramento, 2014-2015.
Research and Creative Award, California State University, Sacramento, 2013-2014.
Faculty Row’s Network 2013.
Global Who’s Who 2013.
SSIS Summer Research Fellowship, California State University, Sacramento, 2011.
Best Paper award at the 18th Annual Conference of American Society of Business and Behavioral Sciences, 2011.
The Academic Who’s Who 2011.
Research and Creative Award, California State University, Sacramento, 2007-2008.
Who’s Who among American Teachers & Educators, 2006-2007
Wang’s Research Grant, California State University, 2005-2006.
Research and Creative Award, California State University, Sacramento, 2004-2005.
Pedagogy Enhancement Award, California State University, Sacramento, 2002-2003.
Lois Dicky Award, International Textile and Apparel Association, 1998.
Associate Investigator, Competitiveness of U.S. Natural Fiber Apparel Products in China. Grant from U.S. Department of Agriculture National Research Initiative ($85,000), 1998-99.
Associate Investigator, Competitiveness of U.S. Natural Fiber Apparel Products in China. Grant from Ohio Agricultural and Research Development Center ($19,861), 1998-99.
Director’s Fellowship, The Ohio Agriculture Research and Development Center, 1995.
Research Projects/Interests
International trade in textile and clothing, sustainability, cross-culture studies on consumer behavior and psychology.
Professional Associations
Member of the International Textile and Apparel Association
Member of The Chinese Economists Society (CES)
Member of the Society of Consumer Psychology
Member of Phi Beta Delta, Honor Society for International Scholars