Education
Master of Science in Business Administration, Management Information Systems, California State University, Sacramento.
Bachelor of Business Administration, University of Hawai‘i at Manoa, Honolulu, Major: Marketing.
Refereed Publications
JournalsAn Examination of the Effects of Virtual Experiential Marketing on Online Customer Intentions and Loyalty, Service Industries Journal, Accepted for publication. With Drs. Ja-Shen Chen and Margaret Meiling Luo, Yuan-Ze University, Taiwan and Mr. Chu-Chi Liu, Chunghwa Picture Tubes, Ltd., Taiwan. (SSCI journal)
Measuring CRM Effectiveness: Construct Development, Validation and Application of a Process-Oriented Model, Total Quality Management and Business Excellence, 2009, vol. 20(3), With Drs. Ja-Shen Chen, Yuan-Ze University, Taiwan, H.J. Rebecca Yen, National Tsing Hua University, Taiwan, and Eldon Li National Chengchi University, Taiwan (SCCI journal).
Multi-Channels Store Image and the Effects on Purchase Intention, Service Industries Journal, 2009, vol. 29(9). With Dr. Ja-Shen Chen and Mr. Hung Tai Tsou, Yuan Ze University, Taiwan. (SSCI journal)
The Effects of Information and Communication Technology on Customer Relationship Management and Customer Lock-In, International Journal of Electronic Business, 2007, vol. 5(5). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
The Effects of Customer Relationship Management Practices, Asia Pacific Management Review, 2007, vol. 12(3). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
Electronic Government Implementation: A Comparison between Developed and Developing Countries, International Journal of Electronic Government Research, 2007, vol.3(2). With Drs. Y. Chen, Western Kentucky University, H.M. Chen, Shanghai Jiaotong University, and Wayne Huang, Ohio University.
EGovernment Strategies in Developed and Developing Countries – An Implementation Framework and a Case Study, Journal of Global Information Management, 2006, vol. 14(1). With Drs. Wayne Huang, Ohio University, Y.N. Chen, Western Kentucky University, and H.M. Chen, Shanghai Jiaotong University. (SSCI journal)
Maximizing Customer Equity by Segmentation (MCES): Proposing a Decision Support System Based on Modified K-Means, Taiwan Journal of Marketing Science, 2005, vol 1(1). With Drs. Ja-Shen Chen, Yuan Ze University, Taiwan, and Chun-Yao Huang, National Tsing Hua University, Taiwan.
An Extended Study of the K-Means Algorithm for Data Clustering and Its Applications, Journal of the Operational Research Society, 2004, vol. 55(9). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan. (SSCI journal)
An Empirical Study of the Relationship of IT Intensity and Organization Absorptive Capacity on CRM Performance, Journal of Global Information Management, 2004, vol. 12(1). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan. (SSCI journal)
A Proposed Framework for Transitioning to an e-Business Model, Quarterly Journal of Electronic Commerce, 2002, vol. 3(4). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
Information Integration for Operation and Strategic Supports, Information Systems Management, 1998, vol. 15(4). With Dr. Monica Lam, California State University, Sacramento. (SSCI journal)
Determining Core MIS Skills, International Business Schools Computing Quarterly, 1998, vol. 10(1). With Drs. Louis W. Glorfeld, University of Arkansas, and Monica Lam, California State University, Sacramento.
Predictive Change to Perceived Information System Use, Journal of Computer Information Systems, 1996, vol. 37(2). With Drs. Louis W. Glorfeld, University of Arkansas, and Anthony R. Hendrickson, Iowa State University.
The Effects of Blogs and Brand Attitude and Purchase Intention, 2008 Proceedings of the Eighth International Conference on Electronic Business (Waikoloa, Hawai`i), With Dr. Ja-Shen Chen, Hsien Tung Tsai and Yi Jean Kuo, Yuan-Ze University.
Mobilizing Customer Service Relationships: The Effects of Mobile Services on Communication Quality, Brand Image and Customer Loyalty, 2008 Proceedings Asia Pacific Decision Sciences Institute (Brisbane, Australia), With Dr. Ja-Shen Chen and Mr. Hung Tai Tsou, Yuan-Ze University.
Virtual Experiential Marketing on Online Customer Intentions and Loyalty, Proceedings of the Hawaii International Conference on Systems Sciences 2008, With Drs. Ja-Shen Chen, Margaret Luo, and Chu-Chi Liu, Yuan-Ze University.
Applying Data Classification Techniques for Churn Prediction in Retailing, 2007 Proceedings of the Seventh International Conference on Electronic Business (Taipei, Taiwan). With Drs. Ja-Shen Chen, and Sheng Fu-Ni, Yuan Ze University, Taiwan.
The Effect of Multi-Channel Store Image on Purchasing Intention, 2007 Proceedings Asia Pacific Decision Sciences Institute (Bangkok, Thailand). With Dr. Ja-Shen Chen, and Mr. Hung-Tai Tsou, Yuan-Ze University, Taiwan
The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter, Proceedings of the Hawaii International Conference on Systems Sciences 2007, With Dr. Ja-Shen Chen, Yuan-Ze University.
The Effects of CRM Practices and Multiple Channels on Customer Behavioral and Attitudinal Loyalty in Financial Services, 2006 Proceedings of the Sixth International Conference on Electronic Business (Tampere, Finland). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
The Study of Mobile Customer Relationship Management and Loyalty, Proceedings of the IEEE International Conference on Service Systems and Service Management 2006 (Troyes, France), With Dr. Ja-Shen Chen, Yuan-Ze University.
Customer Relationship Management and Financial Services: The Effects of CRM Practices and Multiple Channels on Customer Loyalty , 2006 Proceedings Asia Pacific Decision Sciences Institute (Hong Kong). With Dr. Ja-Shen Chen, Yuan-Ze University, Taiwan
A Proposed Model of Organizational Flexibility, CRM Practices and CRM Performance, Proceedings of the Fifth International Conference on Information and Management Sciences, 2006 (Chengdu, China). With Drs. Ja-Shen Chen, Yuan Ze University, Taiwan, and Leonard Legorreta, California State University, Sacramento.
A Proposed Model of the Effects of IT Diffusion on Organizational Absorptive Capacity and CRM Innovation Success, 2005 Proceedings of the Fourth International Conference on Electronic Business (Hong Kong). With Drs. Ja-Shen Chen, Yuan-Ze University, Taiwan, and Leonardo Legorreta, California State University, Sacramento.An Examination of the Effects of CRM Practices on CRM Effectiveness and Business Performance, Proceedings of the Association for Information Systems 2005 Americas Conference. With Drs. Ja-Shen Chen, Yuan Ze University, Taiwan.
An Examination of the Antecedents to CRM Practices, Proceedings of the Fourth International Conference on Information and Management Sciences, 2005 (Kunming, China). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
Technical Services for Customer Relationship Enhancement-A Case of Textiles Dyestuff and Dyeing Manufacturers, 2005 Proceedings Asia Pacific Decision Sciences Institute (Taipei, Taiwan). With Dr. Ja-Shen Chen and Mr. Bao-Kun Lai, Yuan Ze University, Taiwan.
An Exploratory Study of the Effects of CRM Practices on CRM Effectiveness and Business Performance, 2004 Proceedings of the Third International Conference on Electronic Business (Beijing, China). With Drs. Ja-Shen Chen and Eldon Y. Li, and Mr. Yi-Ling Liao, Yuan-Ze University, Taiwan.
An Examination of the Effects of Information and Communication Technology on Customer Relationship Management and Customer Lock-In, Proceedings of the Association for Information Systems 2004 Americas Conference. With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
An Exploratory Study of the Effects of Information and Communication Technology on Customer Relationship Management and Customer Lock-In, 2004 Proceedings of the Pacific Asian Conference for Information Systems (Shanghai, China). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
An Exploratory Study of a CRM Effectiveness Construct, 2004 Proceedings Asia Pacific Decision Sciences Institute (Seoul, South Korea). With Drs. Ja-Shen Chen and Rebecca Hsiu Ju Yen, and Mr. Chun-Shin Shi, Yuan Ze University, Taiwan.
The Study of Maximizing Customer Equity by Segmentation: A Modified K-Means Approach, 2003 Proceedings of the Second International Conference on Electronic Business (Singapore). With Drs. Ja-Shen Chen and Chun-Yao Huang, Yuan-Ze University, Taiwan.
An Examination of the Effects of IT Intensity and Organizational Absorptive Capacity on CRM Practices, 2003 Proceedings of the Second International Conference on Electronic Business (Singapore). With Dr. Ja-Shen Chen, Yuan-Ze University, Taiwan.
A Proposed Model of the Effects of Organizational Citizenship Behavior on Sustained Information Technology Innovations, Proceedings of the Association for Information Systems 2003 Americas Conference. With Dr. Brian Niehoff, Kansas State University.
A Preliminary Study of eGovernment Strategies and Implementation between Developed & Developing Countries: Proposing a Conceptual Research Framework, 2003 Proceedings Asia Pacific Decision Sciences Institute (Shanghai, China). With Dr. Wayne Huang, Ohio University.
The Effects of IT Intensity and Absorptive Capacity on CRM Practices, 2003 Proceedings of the Second International Conference on Information and Management Science (Chengdu, China). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
Better Customer Clustering Using an Initialization Approach for the K-Means Algorithm, 2003 Proceedings of the Western Decision Sciences Institute. With Drs. Ja-Shen Chen, Yuan-Ze University, Taiwan and Monica Lam, California State University, Sacramento, and Mr. Yi-Shen Lin, Yuan-Ze University, Taiwan.
A Bi-Directional Approach for Developing Data Warehouses in Public Sectors, 2002 Proceedings of the Second International Conference on Electronic Business (Taipei, Taiwan). With Dr. Monica Lam, California State University, Sacramento.
Better Customer Clustering Performance: Using an Initialization Approach for the K-Means Algorithm, 2002 Proceedings of the Second International Conference on Electronic Business (Taipei, Taiwan). With Dr. Ja-Shen Chen, Yuan-Ze University, Taiwan.
Current Information Technology Infrastructure For E-business, 2002 Proceedings of the Second International Conference on Electronic Business (Taipei, Taiwan). With Dr. Nancy Tsai, California State University, Sacramento.
An Empircal Study of the Impact of IT Intensity and Organizational Absorptive Capacity on Customer Relationship Management Performance, 2002 Proceedings of the Second International Conference on Electronic Business (Taipei, Taiwan). With Dr. Ja-Shen Chen, Yuan-Ze University, Taiwan.
E-Government and Lessons from E-Commerce: A Preliminary Study, 2002 Proceedings of the Second International Conference on Electronic Business (Taipei, Taiwan). With Ms. Grace Zhaohui Liu, American Management Systems, and Dr. Nancy Tsai, California State University, Sacramento.
A Proposed Model of Organizational Absorptive Capacity and CRM Innovation Success, 2002 Proceedings Decision Sciences Institute. With Drs. Ja-Shen Chen, Yuan Ze University, Taiwan, and Monica Lam, California State University, Sacramento.
A Proposed Model of the Effects of IT Diffusion on Organizational Absorptive Capacity and CRM Innovation Success, Proceedings of the Association for Information Systems 2002 Americas Conference. With Drs. Ja-Shen Chen, Yuan Ze University, Taiwan, and Monica Lam, California State University, Sacramento.
Proposed Clustering Method for Customer Segmentation in CRM Practice, 2002 Proceedings Asia Pacific Decision Sciences Institute (Bangkok, Thailand). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
Moderating Effects of Customer Asset on Customer Relationship Management (CRM) Performance, 2002 Proceedings Asia Pacific Decision Sciences Institute (Bangkok, Thailand). With Dr. Ja-Shen Chen and Yang-Chung Liu, Yuan Ze University, Taiwan, and Dr. Nancy Tsai, California State University, Sacramento.
Education Program for Systems Development, 2002 Proceedings Asia Pacific Decision Sciences Institute (Bangkok, Thailand). With Dr. Nancy Tsai, California State University, Sacramento.
A Proposed Study to Examine the Effects of Organizational Absorption Capacity on CRM Performance, 2002 Proceedings of the First International Conference on Information and Management Science (Xi'an, China). With Drs. Ja-Shen Chen, Yuan Ze University, Taiwan, and Nancy Tsai, California State University, Sacramento.
Management Changes Toward an e-Business Era, 2002 Proceedings of the International Conference on E-Business (Beijing, China). With Drs. Ja-Shen Chen, Yuan Ze University, Taiwan, and Nancy Tsai, California State University, Sacramento.
A Proposed Framework for Transitioning to an E-Business Model, 2001 Proceedings of the First International Conference on Electronic Business (Hong Kong, China). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
A Compatibility Study of E-Commerce Implementation, 2001 Proceedings of the First International Conference on Electronic Business (Hong Kong, China). With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
The E-Government Revolution in Tax Agencies: A Case Study of Critical Implementation Issues, 2001 Proceedings of the First International Conference on Electronic Business (Hong Kong, China). With Ms. Grace Zhaohui Liu, American Management Systems.
The Impact Of E-Business On The Information Technology Department, 2001 Proceedings of the First International Conference on Electronic Business (Hong Kong, China). With Dr. Nancy Tsai, California State University, Sacramento.
An Examination of Changes to Application Development Practices, 2001 Proceedings Asia Pacific Decision Sciences Institute (Singapore). With Drs. Monica Lam and Nancy Tsai, California State University, Sacramento.
A Survey of Current Prototyping Practices, 2001 Proceedings Asia Pacific Decision Sciences Institute (Singapore). With Dr. Nancy Tsai, California State University, Sacramento.
Business Values Of Information Technology Investments Over Time, 2001 Proceedings Asia Pacific Decision Sciences Institute (Singapore). With Dr. Monica Lam, California State University, Sacramento.
Effect of Group Learning on Academic Performance: A Pilot Study for Computer-Based Classes, Proceedings of the Association for Information Systems 2001 Americas Conference. With Dr. Monica Lam, California State University, Sacramento.
A Method of Advancing Critical Thinking and Problem Solving Skills Through A Programming Course, 2001 Proceedings of the Western Decision Sciences Institute. With Drs. Edward Christenson and Monica Lam, California State University, Sacramento.
Analysis Methodology for Web-Based Information Systems, Proceedings of the International Conference on the Theories and Practices of Electronic Commerce 2000 (Taipei, Taiwan). With Dr. Nancy Tsai, California State University, Sacramento.
Current Practices of Information Systems Development, 2000 Proceedings Asia Pacific Decision Sciences Institute (Tokyo, Japan). With Dr. Nancy Tsai, California State University, Sacramento.
Integrating the IT/IS Professional Community With IT/IS Academic Programs, Proceedings of the Association for Information Systems 2000 Americas Conference. With Drs. Louis W. Glorfeld, University of Arkansas, and Monica Lam, California State University, Sacramento.
Comparison of Six Artificial Neural Network Models for Predicting Electrical Product Sales From Prototype Shipments, 1999 Proceedings Decision Sciences Institute. With Dr. Louis W. Glorfeld and Ms. Christine Clemons, University of Arkansas.
Integrating Fundamental and Technical Analysis for the Selection of High Return Stocks, A Neural Network Approach, 1999 Proceedings Decision Sciences Institute. With Dr. Monica Lam, California State University, Sacramento.
The Information Technology (IT) Department as a Competitive Organization, 1999 Proceedings Decision Sciences Institute. With Drs. Merle P. Martin and Jerry Estenson, California State University, Sacramento.
The Effects of Information Load on Decision Making in a Decision Support Environment. Proceedings of the Association for Information Systems 1999 Americas Conference. With Drs. Louis W. Glorfeld, University of Arkansas, and Monica Lam, California State University, Sacramento.
Information Technology Change Management. Proceedings of the Association for Information Systems 1999 Americas Conference. With Dr. Merle P. Martin, California State University, Sacramento.
Moving Beyond Relational Database to Data Warehousing for Business On Line Analytical Processing, 1999 Proceedings Asia Pacific Decision Sciences Institute (Shanghai, China). With Dr. Nancy Tsai, California State University, Sacramento.
A Canonical-Based Approach to Determining the Technical Emphases for an Information Systems Curriculum, 1998 Proceedings Decision Sciences Institute. With Drs. Louis W. Glorfeld, University of Arkansas, and Monica Lam, California State University, Sacramento.
Performance-based Systems Development, 1998 Proceedings Decision Sciences Institute. With Dr. Merle P. Martin, California State University, Sacramento, and Mr. Jon J. Podlipnik, American Management Systems.
Achieving Breakthrough Performance, 1998 Proceedings Decision Sciences Institute. With Dr. Merle P. Martin, California State University, Sacramento, and Mr. Jon J. Podlipnik, American Management Systems.
A Comparative Analysis Of Manual and Computer-Aided Ranking Tasks For Curriculum Development, Proceedings of the Association for Information Systems 1998 Americas Conference. With Drs. Louis W. Glorfeld, University of Arkansas, and Monica Lam, California State University, Sacramento.
Unsupervised Learning for Concept Reduction, 1998 Proceedings on Information Systems and Technology, INFORMS (Institute for Operations Research and Management Science). With Dr. Monica Lam, California State University, Sacramento.
An Empirical Assessment of Requisite Skills for Students Entering the IS Profession, 1997 Proceedings Decision Sciences Institute. With Dr. Monica Lam, California State University, Sacramento.
Integrating Information Requirements for Transaction Processing and Decision Support, 1997 Proceedings Decision Sciences Institute. With Dr. Monica Lam, California State University, Sacramento.
An Investigative Study of Core MIS Skills, Proceedings of the Association for Information Systems 1997 Americas Conference. With Drs. Louis W. Glorfeld, University of Arkansas, and Monica Lam, California State University, Sacramento.
An Investigative Study of the Role of Information Technology in Business Process Reengineering, 1996 Proceedings Decision Sciences Institute. With Mr. Naser Eisa Al-Essa, Saudi ARAMCO, Houston, Texas, and Dr. Peter C. Johnson, California State University, Sacramento.
An Empirical Assessment of Analytical Hierarchical Cluster Analysis for Group Decision Support Systems, 1995 Proceedings Decision Sciences Institute. With Dr. Louis W. Glorfeld, University of Arkansas.
An Empirical Assessment of Predictive Change to Perceived Information System Use, 1994 Proceedings Decision Sciences Institute. With Drs. Louis W. Glorfeld, University of Arkansas, and Anthony R. Hendrickson, University of Nevada, Las Vegas.
A Systematic Method for Developing Neural Network Based Classification Models, 1994 Proceedings Decision Sciences Institute. With Dr. Louis W. Glorfeld, University of Arkansas.
A Comparison of Seven Inductive Methods for Determining MBA Admissions: Statistical, Decision Tree, Network and Case-Based Strategies, 1993 Proceedings Decision Sciences Institute. With Dr. Louis W. Glorfeld, University of Arkansas.
Performance Testing COBOL: Microcomputer versus Mainframe, Proceeding of the Twenty-Fourth Annual Conference, Southwest Region Decision Science Institute (1993). With Dr. Louis W. Glorfeld, University of Arkansas.
A Comparison of Five Inductive Expert System Models for Capturing a Bank's Overdraft Check Policy, 1992 Proceedings Decision Sciences Institute. With Dr. Louis W. Glorfeld, University of Arkansas.
Issues in Data Representation and Performance Validation of Neural Networks, 1992 Proceedings Decision Sciences Institute. With Dr. Louis W. Glorfeld, University of Arkansas.
A Comparison of Inductive Models, Statistical, Rule Based, and Neural Network, for Classification Using Nonormal Data, Proceeding of the Twenty-Third Annual Conference, Southwest Region Decision Science Institute (1992). With Dr. Louis W. Glorfeld, University of Arkansas.
An Argument for the Use of Velicer's MAP in Determining the Number of Factors to Retain in Factor Analysis, Proceeding of the Twenty-Third Annual Conference, Southwest Region Decision Science Institute (1992). With Srivatsa Seshadri, University of Arkansas.
Comparison of Cross-Validation Pruning and a Chi-Square Stopping Rule for Reducing Noise in Building Inductive Rule Based Expert System Trees, 1991 Proceedings Decision Sciences Institute. With Dr. Louis W. Glorfeld, University of Arkansas.
Book Chapters
E-Government Implementation Framework and Strategies in Developed vs. Developing Countries, in M. Gordon Hunder and Felix B. Tan (Eds.) Strategic Use of Information Technology for Global Organizations, 2007. With Drs. Y.N. Chen, Western Kentucky University, H.M. Chen, Shanghai Jiaotong University, China, and W. Huang, Ohio University.
"An Exploratory Study of the Effects of ICT on CRM and Customer Lock-In," in J. Fjermestad and N. Romano (Eds.) Advances in MIS: CRM, 2005. With Dr. Ja-Shen Chen, Yuan Ze University, Taiwan.
Database Application Development and Design, Michael V. Mannino (University of Colorado at Denver), author. McGraw-Hill Irwin (2001). Reviewed.
Decision Support Systems in the 21st Century, George M. Marakas (Indiana University), author. Prentice Hall (1999). Reviewed.
Advanced Structured COBOL, Drs. M.B. Khan (California State University, Long Beach) and Merle P. Martin (California State University, Sacramento), authors. Boyd & Fraser Publishing Company (1994). Provided various COBOL programming examples.
The Effects of Organizational Citizenship Behavior on the Sustained Innovation and Implementation of IT: An Empirical Study, CSU Strategic Workforce Initiative Grant (June 2001).
Current Practices of System Analysis and Design, with Dr. Nancy Tsai, California State University, Sacramento. CSU Strategic Workforce Initiative Grant (June 2001).
Revolution of E-Business, with Dr. Nancy Tsai, California State University, Sacramento. CSU Strategic Workforce Initiative Grant (June 2001).
Data Mining for Competitive Advantage, with Dr. Monica Lam, California State University, Sacramento. CSU Strategic Workforce Initiative Grant (June 2001).
A Survey of Current Information Systems Development Practices. CSUS Probationary Faculty Development Grant (Spring 1998).
2009 Americas Conference for Information Systems (AMCIS) Organizing Committee, San Francisco, Local Arrangements Co-Chair (2005-present)